Florian Reinhardt

Snaps of exit signs: over a period of almost 10 years Florian Reinhardt has shot altogether 1024 exit signs from all over the world with his Iphone came- ra. These photos: deliberately affectless, depersonalized, repetitious - deliver through transgression and appropriation, in a world overwhelmed with signs, a focused view on omnipresent and universal signifiers of daily life. Rein- hardt explores the possibilities Dada s iconoclastic principle by displaying industrially-manufactured objects from the view of an inverted telescope and by placing them in a personal narrative context.

Florian Reinhardt is a filmmaker, director and photographer. He works with moving and static images, as well as installations and he focuses on details of readymades of daily life. He lives in Cologne and works all over the world.