A brilliantly funny story of what happens when a galactic princess moves in next door and almost brings about the end of the world. Can Niki and Gavin sort out the alien despots (aka Nikis Mum and Dad) and save the planet? Possibly. Will they become friends along the way? Doubtful...<br />Exciting new fiction from the bestselling, award-winning author of My Brother is a Superhero.
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. It is typically employed in enterprise level sales organizations, basically treating large companies as markets in themselves, joining forces across sales, marketing, R&D, etc. ABM focuses explicitly on individual client accounts and their needs. More importantly, it is a collaborative approach that engages sales, marketing, delivery, and key executives towards achieving the client's business goals.A Practitioner's Guide to Account-Based Marketing includes case studies from practicing professionals working in account-based marketing, including pioneering companies such as BT, Cisco, Cognizant, Fujitsu, Hewlett-Packard and more. It explores the development of account-based marketing as a business practice, including the lessons learned by the pioneers of the approach, and the pitfalls that those implementing it should avoid. It gives a step-by-step process for those wishing to set up an account-based marketing program, and use it tactically to accelerate growth in strategic accounts. An emphasis on practicality, an accessible and pragmatic tool for those who want a holistic guidebook to dip in and out of as they develop careers in ABM.
New York Timesbestselling author Daniel Kraus (The Shape of Water) completes the brand new zombie novelby George A. Romero, director of the classicNight of the Living Dead
When Jelly is entered into the Best Food Competition, it makes her wobble with worry. Everyone loves chicken nuggets and pizza - but does everyone love jelly? Suddenly she's filled with self-doubt. But soon Jelly learns that the things that make us different should be celebrated.
The dazzling new state-of-the-nation novel from one of America's most significant contemporary writers and winner of the Women's Prize for May We Be Forgiven, which explores the makings of our political times.
Als Kapitän Ahab mit seiner Mannschaft in See sticht, beginnt eine abenteuerliche Reise. Die Männer sind auf der Jagd nach Moby Dick, dem weißen Wal. Unermüdlich kämpfen sie sich durch stürmische Meere und überwinden unvorhergesehen Gefahren
Das Tosen der wilden See und das Kreischen der Möwen entführen Jung und Alt in die spannende Welt von Herman Melville. Ein fantastisches Hörspiel mit Oliver Rohrbeck, Helmut Krauss u.v.a.
Nature, money, work, care, food, energy, and lives: these are the seven things that have made our world and will shape its future. In making these things cheap, modern commerce has transformed, governed, and devastated Earth. In A History of the World in Seven Cheap Things, Raj Patel and Jason W. Moore present a new approach to analyzing today's planetary emergencies. Bringing the latest ecological research together with histories of colonialism, indigenous struggles, slave revolts, and other rebellions and uprisings, Patel and Moore demonstrate that throughout history, crises have always prompted fresh strategies to make the world cheap and safe for capitalism. At a time of crisis in all seven cheap things, innovative and systemic thinking is urgently required.